The Autoinfusion Experience

Our research on customer forecourt experiences led us to design our own unique visionary customer development training programme. Aptly named the Autoinfusion Experience we have moved away from the traditional pushy sales strategy and into the demand management led strategy which works with what the customers needs. We now have a team which has been hand picked and trained in the specific Autoinfusion methodology. At the heart and core of the Customer Development Strategy (CDS) is building a relationship and portfolio with each and every customer. This is done by getting to know the customer understanding their current and future needs (e.g. expecting children or safety as a key feature). This helps us not only help our customers choose the most appropriate vehicle but also make them feel more relaxed and communicate with us at a much more greater level of ease. This unique training programme encourages staff to use their initiative allowing their natural creativity to shine through. Our CDS strategy has won awards for the unique way we make customers feel welcome, they make purchases from us and recommend their positive experience others. For example this includes three generations of the same family purchasing from us.